About Diversity

Diversity are one of the most successful street dance groups in the UK. Formed in 2007, they shot to fame just 2 years later winning Britain's Got Talent in front of 20 million viewers.

They have since performed at a multitude of epic events including the Royal Variety Show, MOBO Awards, T4 on the Beach and even outside 10 Downing Street for the then Prime Minister Gordon Brown. They have just finished a sell out tour, performing to 60,000 people in 27 venues over 5 weeks and star in the recently released 3D film Streetdance with fellow Britain's Got Talent winner George Sampson.

But, Diversity are so much more than a dance act. Winners at both Spirit of London Awards and Pride of Britain, the 7 brothers and 4 mates ranging in age from 16 to 28 have touched the nation's hearts, showing what ordinary kids with extraordinary talent can do, a talent they have developed through hard work and the self made motto: "Dream, Believe, Achieve".

Danone believes that the champions endorsing the Eat Like A Champ campaign are the hook to inspire children to change behaviour and adopt a healthier lifestyle like the role models they most admire.

After the pilot, research showed that 100% of teachers who participated in the campaign thought that Diversity were great role models and over 80% of children thought it was 'fantastic' that Diversity were involved.

Learn more about Diversity's success story.